Today's website acts as a prominent marketing tool. It is estimated that 35% – 40% of all small businesses don’t have websites.

It is easy for small businesses or startups to have an online presence without much hassle. You can make your website from your home easily using makemysite.com. It does not require much maintenance and its benefits far outweigh the work. Not having a website in the online consumerism age simply means missing out on business growth opportunities.

The following are 7 benefits of a website that small businesses and startups can avail:

Having An Online Presence

Making a website for your business or startup makes an online presence of your brand and product. This is like having a retailing store but on the web. Just like people may come searching for your store or office, customers can come searching for your products or services on your website.

People look for products online before making purchases. You can post pictures of your products, give detailed information, provide contact details, and even give the address of your physical store. This is what makes having an online presence essential in today's times.

Saving Costs Of Marketing

Promoting your services on the internet is much cheaper than printing newspaper ads or having billboards or tv commercials. You can get the help of email marketing, social media management, and create blog posts. It is a good investment that is extremely efficient. Also, it is emerging as the most effective way of marketing.

Social media marketing is also an emerging career space where you can get many options to promote your business. Today's tech-savvy customers are more likely to buy products discovered online than a few years ago.

Easy To Use

Unlike other forms of advertisements, you have full control over your website and its content. Promoting through traditional sources like newspapers and tv ads are riding systems which require many middlemen and a lot of work. At the same time, you can manage your website in the comfort of your home while being totally in control of the activities.

Also, you can update information about your business without any extra work. This helps in avoiding the errors of misprints or false information.

Even if you may feel that you do not have adequate time to manage a website on your own, you can hire a programmer over time to feel the need to update any information on your webpage.

Customer Feedback And Queries

A web page allows customers to place their doubts and questions quickly through your website. Even a person hesitant to call can anonymously place their doubts on your website. Customers can even give their feedback on your products and services, which in turn may let you get action on your customers' requests.

Your website can help find out what your visitors are interested in. A website is a great tool to shorten the gap between a business and its customers. When used correctly, a website may help you find out more about your customers.

Even when you come up with a new product or service, you may update your customer on the latest development.

Grow Your Market

Websites increase your reach to customers. As a startup or small business owner, searching for clients can be tedious in the initial phase. But having a website will increase your reach. Customers from far away can get in contact with you without having seen your physical store or office. You can have a complete transaction online. Potential customers can browse your store online and place orders online, and you can deliver the products to them.

Even if you don't have the resources to deliver the services to a distant land, you can hire services specifically aimed at providing logistics to transactions taking place online. This will dramatically increase your customer base.

Creating Employment Opportunities

Although there are plenty of platforms where you can find a new hire, you can use your website for the same. Just like customers, you can get new employees through your webpage. You can post job opportunities for available positions on your webpage. Applicants can go through the details and apply online.

This way, you can hire employees from different places far from your physical store. When someone applies for a job, you can hire them immediately.

This will help you save the trouble of physically looking for employees. This also cuts out the role of any middlemen.

Edge Over Competitors

Today everyone has an online presence, and it is necessary to have one for your own business. Not having a website essentially means staying one step behind your competition. It is important to have your products and services listed online to have customers compare the different services available online and pick the one which suits them best. It is essential to have services made available for customers to look on.

Also, just like the physical store, the quality of your website may influence a customer's liking for the product you offer.

Therefore, in today's age of growing online consumerism, it has become a must for small businesses and startups to have a website to give them an online representation. From saving costs, expanding markets, competitive edge, and ease of use, making an online website is worthwhile.