Here is why a standalone website can be effective and beneficial for sellers and retailers: 

Build Customer Base And Market Directly

One of the most prominent benefits of having a website is that the business can market its products or services directly to customers and visitors. It helps in building a strong customer base by attracting it, unlike the marketplace where the retailers and sellers have to fight to make their products or services stand out. 

Strengthen And Establish Brand

The business is listed in a generic way when retailers and sellers sell in the marketplace. Also, the marketplace has no room for customization, branding and personalization. Hence, the main goal should be associating the products or services to the brand and not to the marketplace. With a website, it is easy and possible. The website gives individuality to the brand and makes it easy for the customers to associate the product with the brand. Also, it results in the increment of brand awareness and strengthening. 

Learn About The Audience

No business or business person can survive without the customers. The key concept of making a business successful is understanding the customers. The website is a way through which business owners can understand their customers with ease. It shows what the customers like to see and purchase the most. Then the business owners can put their effort, time and money into that particular area as it is bringing in more traffic and sales than others. Along with knowing the existing customers, it also helps in where the potential customers who went through the site fell off. 

Make Your Rules And Run It On Your Own 

A website is a place where businesses have full control. From presenting the products or services in a certain way to defining the motive and designs, everything is under the control of the business. It can be customized and modified according to needs and wants whenever one wants. Most importantly, here, the business owners do not need to worry about their competitors as it is their place.